Direct order share
Hospitality
Restaurant Ordering Platform
Direct online ordering, cleaner menu control, and fewer missed orders for a Leicester hospitality group.
Fewer missed orders
Locations unified
01
The challenge
The business had strong demand but limited digital control. Orders were split across phone calls, delivery marketplaces, and manual menu updates.
- Staff were re-entering orders from multiple channels into one kitchen workflow.
- Menu changes took too long and often appeared inconsistently across locations.
- The website was not structured to capture high-intent local ordering traffic.
02
What we built
We created a branded ordering platform with admin control, checkout routing, and clearer service pages tied to the restaurant’s actual services and delivery zones.
Location-aware menu management and ordering flow.
Operational dashboard for order visibility and item availability.
SEO-led service and location content to support direct orders.
03
Business outcome
The platform gave the business more control over demand, fewer manual mistakes, and a better path from local search to completed order.
Higher share of orders moving through owned channels.
Cleaner handoff between customer order, kitchen prep, and fulfilment.
04
From the room
The main win was control. We stopped treating our website like a brochure and started using it like an operating channel.
Operations lead
Leicester restaurant group
05
How it was made
The system behind the result.
We replaced fragmented phone orders and delivery-app dependency with a branded ordering flow, multi-location menu control, and service pages that better routed local demand.
- Next.js
- Stripe
- PostgreSQL
- Admin dashboard
- Local SEO system
Related practicesSoftware Brand & Media
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